Careers at Country Road Group

Purpose

This is an exciting opportunity for a Marketing professional to join our Loyalty department as part of the wider Digital team. You will support and contribute to the creation, prioritisation and delivery of CRM strategies and end-to-end plans with a focus on member reactivation of lapsed/churned customers. You will play an integral role in the redevelopment of our Loyalty programs across the brands - such a fantastic opportunity to join this team and progress your career!

Key Accountabilities

• Support in the creation and execution of a best-in-class loyalty program strategy and campaigns.  
• Execute end-to-end plans that drive direct and measurable impact to member growth and retention using CRM and loyalty tactics
• Contribute to the development, execution, and analysis of loyalty marketing campaigns, including promotional activity, program benefits and customer journeys, across all channels
• Drive the testing and optimisation of loyalty marketing campaigns to deliver on key performance metrics
• Utilise customer data and insights to develop a highly targeted and personalised experience for members across all touchpoints
• Analyse loyalty program performance and key metrics to make data driven recommendations back to the business and support the Loyalty Manager with the development of strategies / plans to continue to optimise overall performance.
• Report back to and collaborate with brands on progress and reporting of experiments and initiatives. Gather feedback and incorporate into plans.
• Maintain and nurture relationships with key stakeholders within the Country Road Group.

Key Capabilities

• Experience in CRM and loyalty management within a large customer-centric business, preferably retail
• Experience in the technical capability of and managing campaigns through Salesforce CRM and Marketing Cloud
• Experience in contributing to CRM and loyalty strategy
• Ability to interpret and analyse large, complex data to identify trends and drivers of customer behaviour
• Up-to-date knowledge of local and international CRM and loyalty program trends
• Recent success in planning, developing and executing BTL campaigns including email, direct mail and social media
• Confidence and experience in presenting at C-level forums with complex information, and gaining approvals is preferable
• Proven experience working with external agencies and third parties
• A deep understanding of, and experience in, database and event or trigger-based marketing is preferable.

Why work for CRG?

About Us

The Country Road Group is one of Australasia’s largest Lifestyle Brand Houses with Iconic brands such as Country Road, POLITIX, Trenery, Witchery and MIMCO. Our Values include being Customer Obsessed, Collaborative, Inspirational, Responsible and Dedicated to Quality. We are looking for highly motivated and passionate individuals to be part of the Group’s evolution and support each brand to realise their full potential.