Copywriter - Mimco
Apply now Job no: 999181 Work type: Full-Time Location: Melbourne - CBD & Inner Categories: Marketing
The role of the Copywriter is focused on assisting the development and execution of all content and copywriting within the Mimco marketing team to support the strategic and commercial goals of the business.
Based out of our Melbourne support office with a mix of hybrid working (3 days in the office, 2 days from home) join a vibrant team passionate about their brand and customer.
Key Accountabilities
Lead the creation and execution of the Mimco tone of voice style guide across all channels
Write copy for all Mimco marketing collateral including email, website, social media (meta and tiktok) and support with instore signage and collateral
Oversee all copy written for the website in regards to product copy, ensuring copy is SEO/SEM optimised
Write long form SEO optimised style advice articles and Q&A style collective interviews
Ensure tone of voice and brand consistency in all customer-facing copy
Edit copy prepared by third parties
Work closely with key stakeholders in the planning and development of regular EMD content
Weekly creative workflow management.
Key Capabilities
Excellent writing skills ideally with experience in writing and editing fashion and style advice copy
A journalist background or fashion editor/copywriter
Expertise in digital content including experience in SEO and SEM
Experience using Adobe Creative Suite, Indesign, Monday
Willingness to learn, display initiative and take on new responsibilities
Well-developed time management and organisational skills
Exceptional communication and interpersonal skills
A high level of attention to detail and accuracy.
Why work for CRG?
The Country Road Group is one of Australasia’s largest Lifestyle Brand Houses comprising of iconic brands such as Country Road, POLITIX, Trenery, Witchery and MIMCO. Here are some of the great things we offer:
Generous employee discounts across our House of Brands
Seasonal clothing allowance
An additional day of leave for your birthday
An industry leading Parental Leave Program
Flexible working arrangements to support work/life balance
Annual learning calendar to support the ongoing development of our team
Support community partnerships across our Corporate Social Responsibility Program
We are committed to operating ethically, sustainably and responsibly.
About Mimco
Part of the Country Road Group, Mimco creates contemporary designs that empower individual style and self-expression. Born in 1996 with a passion for creativity, we take pride in our rich Australian heritage. For over 25 years, we’ve been sketching and designing right here in Melbourne. From handbags to jewellery, there’s detail behind every stroke; precision behind every stitch; and craftsmanship behind every motif.
Advertised: 06 Aug 2025 Applications close: 05 Sep 2025
Country Road Group is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion. If you have any support or access requirements, we encourage you to advise us at time of application to assist you through the recruitment process.
Country Road Group prefers to manage all sourcing directly, please submit your applications to this role if you are interested. Please note introductions via agency will not be accepted.
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